Martin Schleicher has more than 25 years of experience in automotive software business. Martin joined Continental in 2021 as “Head of Software Strategy” within its “Software and Central Technologies” organization. Before he held various management roles in Elektrobit, including responsibility for company strategy, product and portfolio management, and partnerships. Martin is active in various initiatives and consortia such as Eclipse SDV, SOAFEE, and is currently the Chairman of the NDS (Navigation Data Standard) association, as well as active member of program advisory boards.